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Stop guessing.
Start diagnosing.

FrictionDx helps leaders identify where their organization is breaking down and what to do about it.

3-5 minutes.  Instant results.

No email required.  No sales call.

FrictionDx gives you:

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clarity

A precise identification of where friction is coming from, so effort is aimed at the right problem.

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shared language

A neutral, structured way to talk about issues without blame, politics, or endless debate.

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Direction

A grounded path forward based on what will actually move the system, not what feels urgent.

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How it works:

Start with a
Free Symptom Check

This short assessment shows where friction is showing up. 

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You'll learn:

  • Which failure pattern is most likely present

  • Whether the issue is organizational, leadership, operations, or culture

  • If deeper diagnosis is warranted​​​​​

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Full Diagnostic
$199

Based on your Symptom Check results, take a deeper dive into the highest priority area of friction.

 

You'll receive:

  • Scores for each of 5 separate domains

  • Description of what is happening, probable symptoms, and where to focus your efforts

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Action Plan
$349
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A specific course of action to address the friction points found in your diagnosis. 

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The Action Plan delivers:

  • Clear Priorities: what to fix first and what to leave alone

  • Practical interventions matched to your diagnosis

  • Risks to avoid (what usually makes symptoms worse)

  • A 30-90 day path forward

Five Areas of Diagnosis

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ORGANIZATIONAL ALIGNMENT

Is your organization built for what you’re actually trying to achieve?

LEADERSHIP CLARITY

Do people truly understand what leadership expects? And is that message consistent?

DECISION RIGHTS

Is it clear who decides what, and does the system respect those boundaries?

CROSS-FUNCTIONAL FRICTION

Where does collaboration degrade as work transitions from one group to another?

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EXECUTION DRAG

What structural factors are  making work harder than it needs to be?

No personality tests.   No motivational jargon.  No generic best practices.
FrictionDx is designed for:

  • Founders and Executives running organizations of up to 500 people

  • Leaders who want clarity, not validation

  • Teams that are growing, changing, or stuck

FrictionDx is not for:

  • Teams looking for motivation or morale boosts

  • One-size-fits-all frameworks

  • Leaders who want to pay a consultant to tell them what to do

Most organizations don’t struggle from lack of effort.
They struggle from fixing the wrong problem.

Guessing leads to reorganizations that don’t help, leadership programs that don’t stick, and change initiatives that slowly stall.

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Guessing costs money.  It also costs trust, momentum, and credibility.

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​FrictionDX exists to stop expensive guesswork.​​​

Clarity costs less than rework.

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